Stone Tower

meet your coach

Passionate About Inspiring Others

Growth Strategist Success Coach, Joann (Jo) Mayo, is the Founder and President of Strategic Foresight Initiatives, LLC, a certified Small Business, Women  and Minority (SWAM) owned business, where she helps clients create core competencies that promote, increase and sustain scalable growth.

Jo Mayo

Joann holds a B.A. in Government/Political Science and a M.A. in Organizational Leadership & Development with a Specialization in Coaching & Mentoring.  She is no stranger to the proficiencies of coaching and mentoring having spent her professional career in Corporate Leadership roles, where she managed a vast array of internal and external processes within Consumer Risk Operations Group (AVP), to include but not limited to: Consumer & Commercial Collections, Collections Support (East & West Coast), Recovery/Outsourcing, Customer Service, Customer Marketing, Probate, Credit Bureau Operations and Reporting, Banking Center Channels (AVP), and Higher Education Admissions Manager & Recruiter for the Jack Welch Management Institute (Strayer University). 

Her expertise and experential knowledge allowed her to observe and understand firsthand the need of many to be exposed to better resources and targeted education to assist in: developing career progression marketable competencies conducive towards current industry trends; understanding the dual role of a leader, which requires an ambidextrous approach (coach & mentor); creating a business model concept that positions it for future success and longevity; the shaping of financial futures through better money habits & credit stability; and creating a vision life plan that positions one to not only live a better quality of life, but equally a more purposeful and fulfilling life. 

Joann is a certified Entrepreneur Business & Transformation Life Coach.  She currently serves as a Business Consultant for the Women's Business Center RVA located in Richmond, VA and Business Success Coach for the Village Project, LLC.  She has also served as a Business Mentor for BizWorks Enterprise Center located in Chesterfield, VA.  

Joann is a SCORE certified Business mentor.  SCORE is a non profit partner of the Small Business Administration (SBA) which offers free mentoring services to startup and existing businesses. She has been a member of the Richmond, Va SCORE Chapter since 2012. She served as the Program Chair and Secretary from 2014-2016.  Joann is also actively engaged in SCORE Black American Entrepreneurs and SCORE Black American Women Entrepreneurs initiatives.  In the past, Joann has served as a Small Business Coach for a business incubator located in Norfolk, VA (Empowerment 2010), where she played an instrumental role in the development and implementation of a personal finance series for Small business startups and existing businesses seeking financial assistance from the SBA. 

Joann is the published author of "Interview Strategies and Techniques: A Learned Skill--How to Plan, Prepare and Position Yourself as the Best Candidate."


1510 Willow Lawn Dr. 

Suite #100

Richmond, VA 23230

​​Tel: 804 397 1882

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